The Memphis Groove On-Demand makes it easier than ever to move around the city of Memphis, TN — with a few taps, book a ride using the app and we’ll pair you with others headed your way. No detours, no delays. What we’re about: SHARED. Our tech matches people headed in the same direction. This means you’re getting the convenience and comfort of a private ride with the efficiency, speed, and affordability of a public one. SUSTAINABLE. Sharing rides reduces the number of vehicles on the roads, bringing down congestion and CO2 emissions. With a couple of taps, you get to do your part to make your city a little bit greener and cleaner, every time you ride. AFFORDABLE Rides are priced comparable to public transport and there are additional discounts for passengers who qualify. Head to ‘https://downtownmemphis.com/groove-on-demand’ for more information. How does Groove On-Demand work? - Groove On-Demand is an on-demand travel concept that takes multiple passengers heading in the same direction and books them into a shared vehicle. Using the Groove On-Demand app, input your address and we’ll match you with a vehicle going your way. We’ll pick you up on a nearby corner and drop you off within a short walk of your chosen destination. Now for the clever bit; our algorithms provide journey times that are comparable to a taxi and much more convenient than other modes of travel, making public transportation easier than ever before! How long will I wait - You'll always get an accurate estimate of your pick-up ETA before booking. - You can also track your bus in real time using the app. Questions? Head to https://downtownmemphis.com/groove-on-demand/or reach out at support-groove@ridewithvia.com. Loving your experience so far? Give us a 5-star rating.